IKEA: The Method Behind the Madness

IKEA, the venerable low-cost modern home furnishings store, remains unchallenged in providing smart looking furniture and home accessories for the masses at reasonable prices. But for IKEA to achieve these progressive designs at a price point that won't break the bank they've taken a different approach to product development by focusing first on consumer cost and then consumer need.

Crave has delved deeper into this process by interviewing an IKEA product development manager. The answers are not unexpected but it seems their approach remains rooted in Scandinavian culture and the issue of "waste" is dealt with at every level of the business.

  April 21, 2008 | Comments ()