Makita Drills It's Ad Message to the Wall

This ingenious approach to advertising from Makita is making the rounds online as it should. Saatchi & Saatchi are responsible for this campaign in which more than 20,000 holes were drilled with various spacing to create the desired visual effect. This advertisement was completed in South Africa but we'd love to see it on done in NYC or LA.

[via Neatorama]